"Am I weird?"
- Joanna Pustilnik

- Sep 12
- 3 min read
Updated: Oct 2
As I've been building my new coaching program, Reclaim, I've asked myself this WAY too many times- "Am I weird?".
"Why can't I just stick to nutrition, like a lot of dietitians?"
"Why do I feel called to create a feminine embodiment program?

What comes up next, from deep in my belly, is yes- I'm probably weird, but also, this is something I just have to do.
Have to like when your favorite song comes on at a wedding so you have to do the worm (you know what I'm talking about, hopefully. The worm dance? If not, that's a pretty funny sentence). But how could you not dance when you are literally feeling the music in your very soul?
Or have to like when you are invited to upgrade your rehearsal dinner party to the rooftop area because they had a cancellation. Absolutely, we have to do that. That just makes so much sense!
I've worked with way too many women who have needed this healing- but I was working with them on nutrition, in a coaching container where we only talk about nutrition, under a license where it is billed for nutrition.
I needed to break out a bit. I still love my nutrition therapy approach, and will continue to offer nutrition therapy sessions, but I have to be myself here- I have to be weird.
So, I became a Certified Feminine Embodiment Coach because I want to support clients on more than food stuff. I want to dig deep- into what has been holding them back and following them through life blocking their joy.
I want to help clients liberate joy blockers and awaken to a way of being and feeling that allows for inner peace, calm, and alignment with how we want to show up and thrive in life.
I want to help clients fully connect with who they are (their authentic essence) through a deep somatic knowing.
Weird is wonderful.
And I realized, yes- this is weird- if weird means not what everyone else has done before.
But weird is our own little brand of magic and intrigue. Weird is what makes us authentically unique and wonderful and badass.
So, when my husband says, more than you'd imagine, "You are so weird."
I toss my pink hair and tell him, "Thanks, babe. Love you too."
So, what is Badass Joy- one of my fav Reclaim concepts?
Here's how I define it...
Badass Joy is your ability to stay connected to who you are—even when life is hard.
It’s knowing your needs, honoring your desires, and learning how to access the full range of your emotional and energetic power—resilient, vulnerable, gritty, soft, fierce. It’s the capacity to feel fully, rest intentionally, and live aligned with your inner landscape and what matters most.
Badass Joy is learning that vulnerability is just as powerful as resilience. It’s learning how to access your authentic self- fully honoring who you are, what you value, and what you truly want.
It means being deeply familiar with yourself and Inner Landscape, and showing up intentionally in your life, grounded in presence and purpose.
It’s the capacity to feel your emotions fully, to be vulnerable and seen, and to meet your inner world with compassion and curiosity instead of judgment.
It’s staying connected to your goals and drive, while also having the depth and wisdom to know when to rest, play, and honor your needs and desires.
Badass Joy is the power to be able to know when to and how to call in your resilient, gritty, or vulnerable badass energy to move through and process adversity- seeing challenges not as setbacks, but as sacred teachers.
It’s using this energy to care for yourself and others.
It’s choosing to live from the heart, to stay connected to awe and lovingkindness, and to meet life’s uncertainty not with reactivity, but with openness, acknowledgment, and fierce self-trust.
This isn’t about chasing happiness or fixing yourself.
It’s about remembering your resilience and awakening to the power of vulnerability. It’s about inhabiting your body again. It’s liberating the shame and shoulds that have kept you small. And finding your way back to your authentic needs and desires.
It is living fully in abundance and the knowledge that you are inherently worthy- and (of course)- badass.





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